Sony Ericsson Announces Xperia Active Billabong Edition

Sony Ericsson Announces Xperia Active Billabong Edition - Sony Ericsson and the extreme sports brand Billabong have entered into a partnership, which will bring the Xperia smartphones closer to the adrenaline junkies, who are fans of the popular Australian clothing and gear company. The first product of the partnership is the Sony Ericsson Xperia active Billabong edition. There is no difference between the newcomer and the tough as nails, regular Xperia active , which we came to like quite a lot, save for the Billabong branded back cover and some software additions. The latter include exclusive Billabong screensavers, preloaded videos, and an app to keep you up to date on surfing news.

Yet another product of the newly formed partnership between the two companies is the Billabong Surf Trip - a Sony Ericsson Xperia PLAY exclusive video game.

The Sony Ericsson Xperia Active Billabong Edition is already available in selected markets.

Sony Ericsson Drops into Extreme Action Sports with Billabong

02 February 2012
Global partnership promises entertainment and access to exclusive experiences for consumers and fans Xperia™ active Billabong Edition now available in select markets

London, UK – February 2 , 2012 – Sony Ericsson today announced an expanded global strategic alliance with Billabong, a brand that promotes an authentic lifestyle and the true values of core boardsports (surfing, snowboarding, skateboarding and wakeboarding), which connects the Xperia smartphone brand to a new and highly influential consumer audience and extends to a retail offering for smartphone users. At the center of the partnership is the Xperia™ active Billabong Edition smartphones designed with extreme sports enthusiasts in mind.

“Billabong brings a new, enthusiastic and engaging audience who are early technology adopters and influencers in the areas of sports and technology,”said Stephan Croix, VP Head of Global Marketing Creation for Sony Ericsson. “This partnership is a perfect fit with our brand and the Xperia™ range of smartphones.”

The Xperia™ active Billabong edition is an ideal smartphone for extreme sports enthusiasts who can take it along on their shreds and surfs to capture all of the excitement up close and personal. This tough, scratch-resistant smartphone is packed with technologies such as wet finger tracking and has received some of the highest marks in dustproof and water resistance categories (IP67). Click here for more information on the Xperia active.

“The partnership is an expansion of our long term relationshipwith Sony and an extention of an Asia Pacific alliance developedwith Sony Ericsson in 2011,” said Scott Wallace, Billabong’s International VP of Strategic Partnerships & New Media. “Our customers are very tech savvy and their top interests include music, photography, social media and, of course, action sports. Each of these interests can be captured or experienced through the Xperia™ active and we are working on some exciting apps and accessories that should add to the user’s experience. The first to benefit will be the athletes at our major international events who will be testing the Xperia™ active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore.”

The partnership extends beyond the Xperia™ active as Sony Ericsson and Billabong have also co-created exclusive content for additional Xperia™ devices. The Xperia™ active Billabong Edition will feature preloaded Billabong screenscavers, videos and Billabong LIVE, a mobile app now available in the Sony Ericsson channel in Android Market, and the Xperia™ PLAY will boast an exclusive surf game, Billabong Surf Trip.

Sony Ericsson Xperia smartphones will be featured in major Billabong events worldwide. In addition, Sony Ericsson has moreto offer its retailer and operator partners with this unique alliance which gives way to an amplified retail strategy with assets, such as merchandise and event access, which will be used in retail promotions.

About Sony Ericsson
Sony Ericsson is a 50:50 joint venture between Sony Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”).In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericsson's stake in the company and that Sony Ericsson will become a wholly-owned subsidiary of Sony. The transaction is expected to close in late January to February, subject to customary closing conditions, including regulatory approvals. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the„most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regionsof the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California.
For more information, please visit: www.sonyericsson.com/press.

About Billabong
Billabong is an authentic surf-inspired youth lifestyle brand. Billabong designs and produces innovative and functional clothing, accessories and related products for a global customerbase of boardriders and action sport fans. Billabong is a major supporter of the top athletes, artists and events that celebrate and promote boardsports (Surf, Snow, Skate & Wake) and inspire the wider youth culture.
For more information visit www.billabong.com

via GSMArenaMobile
source Sony

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Sony Ericsson Xperia Ray | Review Full Specification

The Sony Ericsson Xperia ray Android smartphone is a thin and elegant Android phone with an 8.1 megapixel camera.

Fast, powerful and drop-dead gorgeous Android phone. 9.4 mm thin and with a stylish aluminium frame: meet the Xperia ray Android phone. Watch videos and relive magic moments on the crisp 3.3' Reality Display with Mobile BRAVIA® Engine. There's power beneath the sleek surface too - Xperia ray is fast, responsive and hasa high capacity battery.

Specification Sony Ericsson Xperia Ray

Model
Brand: Sony Ericsson
Model: Xperia ray
Color: Gold
Form Factor: Bar Phones

Connectivity
Wireless Radio: GSM 850 / 900 / 1800 / 1900 MHz and UMTS 850 / 1900 / 2100 MHz
Compatible Carrier & Service: AT&T, AT&T 3G, T-Mobile, Rogers, Fido
3G: AT&T 3G Only
Wi-Fi Support: Wi-Fi 802.11 b/g/n, DLNA, Wi-Fi hotspot
Data transfer: GPRS, EDGE, HSDPA, Wi-Fi

Function
GPS Integrated: A-GPS support
Audio: MP3/AAC ringtones, MP3/eAAC+/WAV player
Message: SMS, MMS, IM
Email: Email, Push email
Additional Function: Wi-Fi/GPS/Music

System
Operating System: Android OS, v2.3 (Gingerbread) Processor
Processor: 1GHz Scorpion processor, Adreno 205 GPU, MSM8255 Snapdragon chipset

Memory
Internal Memory: 1 GB (300 MB user available), 512 MB RAM
Card Slot: MicroSD(TF Card)
Card Capacity Support: Up to 32GB

Display
Main Display Size: 3.3"
Main Display Color: 16M
Main Display Format: TFT
Main Display Resolution: 480 x 854
Touch Screen: Capacitive Touchscreen

Camera
Camera: 8.1 MP w/ 720p Video Capture & LED Capture
Camera Zoom: 16X
Auto Focus: Yes
HD Video Capture: 720p
Second Camera: 0.3 MP

I/O Interface
Bluetooth Support: Bluetooth v2.1 with A2DP
Expansion: 3.5mm jack, microUSB

Battery
Battery Type: Lithium Ion Battery
Battery Capacity: 1500mAh
Talk Time: Up to 6.83 hours (2G) / Up to 7 hours (3G)
Standby Time: Up to 430 hours (2G) / Up to 440 hours (3G)
Operating Time: Music play: Up to 36 hours

Software
Software: Digital compass
SNS integration
MP4/H.263/H.264 player
TrackID music recognition
SensMe
Google Search, Maps, Gmail, YouTube, Calendar, Google Talk
Document viewer/editor
Adobe flash 10.1 support

Specs
Specifications: Accelerometer sensor for auto-rotate
Bravia Mobile engine
Multi-touch input method
Proximity sensor for auto turn-off
Touch sensitive controls
Scratch-resistant display
Timescape UI
Geo-tagging, face detection, image stabilization
Stereo FM radio with RDS
Java MIDP emulatorVoice memo
Predictive text input

Dimensions & Weight
Dimensions: 4.4" x 2.1" x 0.4"
Weight: 3.5 oz.

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